Xbox Series X Global Launch

Aka Greenstown

2020…

Did various lockdowns have you waiting for this highly anticipated console? Well, we couldn’t wait to show what we had up our sleeves for the launch. The brief was simple, as the first country in the world to launch the new generation Xbox we were tasked with turning Queenstown into Greenstown.

From brief:

To reality:


What they had to say:

"The most memorable launch in Xbox ANZ history"
Xbox ANZ

“We couldn't be more appreciative of your work and your partnership. You took this baby on and treated it as one of your own. You're all clearly such experts in your field. From the outset, we felt like we were in such safe hands and I can't thank you enough for the reassurance and seamless delivery. For a project with such complex layers, working together felt easy.”

Lizzie McManus, General Manager, Bastion EBA



A massive thanks from the Streamliner team to our partners at Bastian EBA, HQNZ and Storybox